BUILD SOMETHING PEOPLE COME BACK FOR.
One viral video can win attention. A recognisable character or format can build an audience.
YOUR BRAND CAN HAVE A WORLD OF ITS OWN.
Character concept. Personality & voice. Visual identity. Recurring format. Story world. Launch scripts. Generation testing. Ongoing story development. A recurring spokesperson, fictional employee, mascot or social universe gives audiences a reason to recognise what comes next.